Blogging as a low-cost, high-return marketing tool.

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The New York Times has a great piece on how blogging can help a business gain more traction with new and existing customers. I’ve spoken to several clients about the importance of blogging in their business (particularly if it involves a learning curve or is interactive in some way) and how it not only provides Google with fresh content on your site, but one-click RSS subscriptions means that you have customers that volunteer to hear more about your business.