Archive for June, 2008

There’s more to USA Today than brightly-colored weather maps!

Sometimes, they go and talk to Google’s Matt Cutts about some SEO basics.

Huh.

If you were ever wondering how not to write for the web…

this guy’s a textbook example.  Passages like:

While Alterations By Sofia is a tailor in Los Angeles who definitely gets a lot more female clientele than men, she does accept tailoring jobs from male clients as well, me included. Ever since this tailor in Los Angeles was able to make me a suit that I actually liked, I was hooked. Now, I don’t go to other tailors. When I have tailoring needs, I go to them because I know they will make a suit in the exact specifications that I need.

…show how little he understands about how important the human element is when it comes to search and on-site copy.  When composing for the web, keep keywords in mind, but this sort of density does nothing but turn off your potential customers.