Jun

23

There’s more to USA Today than brightly-colored weather maps!

Filed Under Search Marketing News | Leave a Comment

Sometimes, they go and talk to Google’s Matt Cutts about some SEO basics.

Huh.

Jun

3

If you were ever wondering how not to write for the web…

Filed Under General Advice | Leave a Comment

…this guy’s a textbook example.  Passages like:

While Alterations By Sofia is a tailor in Los Angeles who definitely gets a lot more female clientele than men, she does accept tailoring jobs from male clients as well, me included. Ever since this tailor in Los Angeles was able to make me a suit that I actually liked, I was hooked. Now, I don’t go to other tailors. When I have tailoring needs, I go to them because I know they will make a suit in the exact specifications that I need.

…show how little he understands about how important the human element is when it comes to search and on-site copy.  When composing for the web, keep keywords in mind, but this sort of density does nothing but turn off your potential customers.