Go check all your description tags and make sure you don’t have any duplicates on your site. Rewrite with keywords in mind!
(This post brought to you after several weeks of me being far too busy to update this site.)
Archive for category General Advice
Right now!
Feb 26
This article on a major vulnerability in Flash at The Register should be read by anyone who uses the product on their site. (I’d also like to remind you that Ajax does a lot of the same things that you like about Flash, but more quickly, and is search engine friendly.)
SEOMoz’s Rand Fishkin does a great, easy-to-understand breakdown of why social media marketing is important. With the preponderance of social media sites and the nature of their audience, SMM can be a great tool for a business looking to get more eyeballs. The trick is catching on to the next Facebook while it’s still in its infancy – I’ve already heard people refer to that site as “MySpace for 2007,” meaning it’s already considered passé.
Rob Garner’s Search Insider column discusses search engine copywriting, offering up some common-sense advice for those who may be practicing search engine copywriting using the old methods:
Most of the professional search engine friendly copywriters have since backed off of the concept of practicing search engine friendly copywriting styles that incorporate excessive repetition of search engine friendly keywords, and are writing search engine friendly copy that is more easily read by humans, while still being “search engine friendly.” This is a good thing, because even though copy may be deemed “search engine friendly,” it doesn’t necessarily make it readable, or sound intelligent enough that someone might want to actual convert to a customer, no matter how “search engine friendly” the copywriting may be.
It’s a fine balance and not an easy one but we’ve discovered that a little practice can lead to more conversions from the greater number of hits you’re getting.
Take a few moments to read this fantastic guide to hyperlinking. it should be noted that the methodologies mentioned shouldn’t just be applied to outbound links; providing clear navigation throughout your internal links only helps visitors and search engines get the information they’re looking for.
(He also shares my deep and abiding hatred for the Snap plugin.)