Jun

23

There’s more to USA Today than brightly-colored weather maps!

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Sometimes, they go and talk to Google’s Matt Cutts about some SEO basics.

Huh.

Jan

2

John Miller’s excellent “All I Really Need To Know About Search Marketing I Learned In Kindergarten”

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This article from last September is a fantastic primer to making search marketing work for your business.  From using adwords to user privacy, this is a perfect checklist to make sure you’re being ethical and intelligent with marketing for search.

Dec

27

Blogging as a low-cost, high-return marketing tool.

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The New York Times has a great piece on how blogging can help a business gain more traction with new and existing customers.  I’ve spoken to several clients about the importance of blogging in their business (particularly if it involves a learning curve or is interactive in some way) and how it not only provides Google with fresh content on your site, but one-click RSS subscriptions means that you have customers that volunteer to hear more about your business.

Dec

4

Peer-written online reviews make a difference.

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A quarter of internet users say that they have made purchases based on online reviews written by their fellow customers.

For restaurants that find themselves on Yelp, this study is especially important. Searchpeers is in the process of advising a pair of local eateries on getting better placement so they get to sell themselves before potential guests see Yelp and Citysearch results. Even good restaurants will receive over-the-top bad reviews on sites like this for any number of reasons, and it’s important to make the first impression yourself prior to the inevitability of negativity.

Dec

3

Facebook’s Beacon gets scaled back.

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Beacon, the most controversial of Facebook’s new advertising models, has been scaled back significantly after a massive user protest.  With Beacon, users’ recent purchases on sites like Fandango and Overstock.com would be included in the online social network’s friend’s feeds.

This past Thursday, Facebook enacted a change that asks users to “opt in” before it publishes information to their friends, so your recent holiday-related purchase of the first season of Green Acres on DVD wouldn’t necessarily reflect badly on you.

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