Nov

27

Douglas Karr has money. Yahoo doesn’t want it.

Filed Under Search Marketing News | 1 Comment

Read the full story on how Yahoo’s expensive direct-mail campaign for their keyword-based advertising grabbed and then lost a customer.

Nov

20

Google AdWords “Accidentally” Uses Facebook Users’ Personal Information

Filed Under Search Marketing News | Leave a Comment

Google has confirmed that its AdWords campaigns received data from a popular Facebook application called Compare People, including users’ age, gender, city, ZIP code, favorite music, favorite movies, favorite TV shows, favorite books, “about me,” activities, interests, and political views. While it appears that no personally identifiable information has been stored, it’s in clear violation of the social networking site’s TOS.

Thanks to Nick O’Neill at AllFacebook, who brought the story to my attention.

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