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	<title>Searchpeers &#187; Web Design</title>
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		<title>Elliot Jay Stocks says: &#8220;Destroy the Web 2.0 Look&#8221;</title>
		<link>http://www.searchpeers.com/elliot-jay-stocks-says-destroy-the-web-20-look/2007/11/25/</link>
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		<pubDate>Sun, 25 Nov 2007 18:07:12 +0000</pubDate>
		<dc:creator>Kevin Church</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[web 2point0]]></category>

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		<description><![CDATA[In a visually arresting presentation at the Future of Web Design event in New York City, Elliot Jay Stocks dissassembles the Web2.0 &#8220;look&#8221; very effectively.  Stocks makes some very good points here &#8211; I&#8217;ve had to deal with clients who only understood the very superficial aspects of &#8220;Web 2.0.&#8221;   Before talking about any other aspect [...]]]></description>
			<content:encoded><![CDATA[<p>In a visually arresting presentation at the Future of Web Design event in New York City, Elliot Jay Stocks <a href="http://elliotjaystocks.com/blog/archive/2007/destroy-the-web-20-look-future-of-web-design-new-york/">dissassembles the Web2.0 &#8220;look&#8221;</a> very effectively.  Stocks makes some very good points here &#8211; I&#8217;ve had to deal with clients who only understood the very superficial aspects of &#8220;Web 2.0.&#8221;  </p>
<p>Before talking about any other aspect of a site, it should be a basic understanding that a basic catalog on the web isn&#8217;t going to get more hits just because it&#8217;s shiny; it has to be built with search <strong>and</strong> end users in mind, something that a reflected logo and beveled edges aren&#8217;t going to do on their own.</p>
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