Read the full story on how Yahoo’s expensive direct-mail campaign for their keyword-based advertising grabbed and then lost a customer.
Read the full story on how Yahoo’s expensive direct-mail campaign for their keyword-based advertising grabbed and then lost a customer.
Tags: online advertising, yahoo
This entry was posted on November 27, 2007, 6:42 pm and is filed under Search Marketing News. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.
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#1 by Douglas Karr on November 27, 2007 - 8:16 pm
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It was unfortunate! I could have used those clicks.