Dec

3

Facebook’s Beacon gets scaled back.

Filed Under Search Marketing News |

Beacon, the most controversial of Facebook’s new advertising models, has been scaled back significantly after a massive user protest.  With Beacon, users’ recent purchases on sites like Fandango and Overstock.com would be included in the online social network’s friend’s feeds.

This past Thursday, Facebook enacted a change that asks users to “opt in” before it publishes information to their friends, so your recent holiday-related purchase of the first season of Green Acres on DVD wouldn’t necessarily reflect badly on you.




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