Searchpeers

Flash to be indexed?

Kevin Church — Tue, 01 Jul 2008 13:52:55 +0000

According to Google, the search engine giant will soon be indexing flash content whenever possible. I still think AJAX/CSS is better for the end users, as it’s accessible and provides less opportunity for bloat, but this will certainly help some sites perform better.

There’s more to USA Today than brightly-colored weather maps!

Kevin Church — Mon, 23 Jun 2008 06:19:06 +0000

Sometimes, they go and talk to Google’s Matt Cutts about some SEO basics.

Huh.

If you were ever wondering how not to write for the web…

Kevin Church — Tue, 03 Jun 2008 16:05:51 +0000

…this guy’s a textbook example. Passages like:

While Alterations By Sofia is a tailor in Los Angeles who definitely gets a lot more female clientele than men, she does accept tailoring jobs from male clients as well, me included. Ever since this tailor in Los Angeles was able to make me a suit that I actually liked, I was hooked. Now, I don’t go to other tailors. When I have tailoring needs, I go to them because I know they will make a suit in the exact specifications that I need.

…show how little he understands about how important the human element is when it comes to search and on-site copy. When composing for the web, keep keywords in mind, but this sort of density does nothing but turn off your potential customers.

We Get Political For A Moment.

Kevin Church — Wed, 07 May 2008 14:54:39 +0000

My longtime friend Stephen Camp is running for Congress in Georgia’s Third District. While I’ve not lived in Georgia for over a decade, my hometown still means a lot to me and that’s why SearchPeers is throwing their efforts behind the campaign by providing webhosting and assistance with the electronic portion of the campaign.

If you live in any of the counties associated with the Third District, please take the time to look at his website and review his platforms and positions.

A Handy Guide For Developers.

Kevin Church — Wed, 30 Apr 2008 14:31:04 +0000

The (very fantastic) Web Developer’s SEO Cheat Sheet is a great way to help streamline the SEO process on new sites significantly. If you’re building a new site, this is definitely something to hand over to your team.

“Design Coding” by The Poetic Prophet (AKA The SEO Rapper)

Kevin Church — Wed, 26 Mar 2008 19:51:47 +0000

A crash course in coding your site’s design for SEO, set to a beat? OK, we’ve got that.

Searchpeers | March, 2008 Update

Kevin Church — Sun, 23 Mar 2008 03:30:17 +0000

We’ve just helped Graphic Novel Addict, a new comic book club that offers a unique graphic novel forum, kick off with a Wordpress blog and some SEO-minded site design. With comics being the hip new medium now, it’s a good time for that sort of thing to do some outreach on the local level. They’re working with a Somerville, MA comic book shop to offer something that’s more Iron Man than Oprah for the people.

For the last few weeks, we’ve also been producing content for a data security equipment company that sells a broad variety of products for corporate security as well as individual identity theft prevention. Data Devices, International offers degaussers, hard drive erasers, and other gear that helps you keep your data yours. It’s a slow-ish process, not least because they’re using a Yahoo! sStores interface that severely limits the way you can add metatags and change URLs. Still, they’re making a game effort of it with our help and the content’s already much more spiderable and friendly. They were already using a data security blog before we started, and that’s soon going to be a part of their overall strategy in getting more, fresh content on the site quickly.

There are other clients that we’re unable to discuss due to nondisclosure agreements, but I figured it was time to let everyone know that we do, indeed, do the small business search engine optimization we put in the header. If you’re based in Boston, I’ll buy you a cup of coffee if you want to hear how we can help you get more from search.

Right now!

Kevin Church — Tue, 26 Feb 2008 21:28:44 +0000

Go check all your description tags and make sure you don’t have any duplicates on your site. Rewrite with keywords in mind!

(This post brought to you after several weeks of me being far too busy to update this site.)

Using Flash on your site?

Kevin Church — Fri, 04 Jan 2008 03:02:05 +0000

This article on a major vulnerability in Flash at The Register should be read by anyone who uses the product on their site. (I’d also like to remind you that Ajax does a lot of the same things that you like about Flash, but more quickly, and is search engine friendly.)

John Miller’s excellent “All I Really Need To Know About Search Marketing I Learned In Kindergarten”

Kevin Church — Wed, 02 Jan 2008 19:27:17 +0000

This article from last September is a fantastic primer to making search marketing work for your business. From using adwords to user privacy, this is a perfect checklist to make sure you’re being ethical and intelligent with marketing for search.