SEOMoz’s Rand Fishkin does a great, easy-to-understand breakdown of why social media marketing is important. With the preponderance of social media sites and the nature of their audience, SMM can be a great tool for a business looking to get more eyeballs. The trick is catching on to the next Facebook while it’s still in its infancy – I’ve already heard people refer to that site as “MySpace for 2007,” meaning it’s already considered passé.
