Nov

22

Rob Garner talks Search Engine Copywriting

Filed Under General Advice |

Rob Garner’s Search Insider column discusses search engine copywriting, offering up some common-sense advice for those who may be practicing search engine copywriting using the old methods:

Most of the professional search engine friendly copywriters have since backed off of the concept of practicing search engine friendly copywriting styles that incorporate excessive repetition of search engine friendly keywords, and are writing search engine friendly copy that is more easily read by humans, while still being “search engine friendly.” This is a good thing, because even though copy may be deemed “search engine friendly,” it doesn’t necessarily make it readable, or sound intelligent enough that someone might want to actual convert to a customer, no matter how “search engine friendly” the copywriting may be.

It’s a fine balance and not an easy one but we’ve discovered that a little practice can lead to more conversions from the greater number of hits you’re getting.




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