Searchpeers » online advertising http://www.searchpeers.com Boston-Based SEO and Internet Marketing Mon, 28 Mar 2011 18:25:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Facebook’s Beacon gets scaled back. http://www.searchpeers.com/facebooks-beacon-gets-scaled-back/2007/12/03/ http://www.searchpeers.com/facebooks-beacon-gets-scaled-back/2007/12/03/#comments Mon, 03 Dec 2007 15:56:02 +0000 Kevin Church http://www.searchpeers.com/facebooks-beacon-gets-scaled-back/2007/12/03/ Beacon, the most controversial of Facebook’s new advertising models, has been scaled back significantly after a massive user protest.  With Beacon, users’ recent purchases on sites like Fandango and Overstock.com would be included in the online social network’s friend’s feeds.

This past Thursday, Facebook enacted a change that asks users to “opt in” before it publishes information to their friends, so your recent holiday-related purchase of the first season of Green Acres on DVD wouldn’t necessarily reflect badly on you.

]]> http://www.searchpeers.com/facebooks-beacon-gets-scaled-back/2007/12/03/feed/ 0 Douglas Karr has money. Yahoo doesn’t want it. http://www.searchpeers.com/douglas-karr-has-money-yahoo-doesnt-want-it/2007/11/27/ http://www.searchpeers.com/douglas-karr-has-money-yahoo-doesnt-want-it/2007/11/27/#comments Wed, 28 Nov 2007 02:42:02 +0000 Kevin Church http://www.searchpeers.com/douglas-karr-has-money-yahoo-doesnt-want-it/2007/11/27/ Read the full story on how Yahoo’s expensive direct-mail campaign for their keyword-based advertising grabbed and then lost a customer.

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