For restaurants that find themselves on Yelp, this study is especially important. Searchpeers is in the process of advising a pair of local eateries on getting better placement so they get to sell themselves before potential guests see Yelp and Citysearch results. Even good restaurants will receive over-the-top bad reviews on sites like this for any number of reasons, and it’s important to make the first impression yourself prior to the inevitability of negativity.